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Business News (more headlines) 05-22-2019

Xprnc Media Expands Its Digital Signage And Mobile Engagement Network To 50 Of The Top Independent Music Retailers Across The U.S.

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Website: http://www.xprncmedia.com/
Denver, CO. May 23, 2019. Xprnc Media, LLC, the leading digital-out-of-home (DOOH) marketing platform for media retailers, has expanded its deployment to 50 of the top independent music retailers across the U.S.

55” HDTVs are placed in high traffic positions in each store location to deliver targeted digital advertising. Additionally, physical signage drives consumers to impactful mobile experiences, which mirror the digital ads on consumers’ devices. By interacting with the customized mobile content in each location, consumers access product details, tour data, special offers and discounts, streaming media, and URLs chosen by the advertiser.

“We are excited to bring this in-store marketing innovation to our retail partners across the U.S. and to the entire media industry,” said Michael Fitts, President/CEO of Xprnc Media. “Traditionally, marketing campaigns take months to plan and implement and to measure results. Now, through our platform, campaigns can be conceived, delivered and the results measured in hours and days instead weeks and months. Varying ad content and messaging can be delivered to discover the most engaging combination for consumers; and updates are delivered across our entire network in hours.”

Media retailer shoppers’ average in-store dwell time is 20 to 30 minutes per visit. Xprnc Media’s digital displays run five-minute loops with 15 and 30-second static and video spots. Sixty percent of the content is dedicated to advertising. Twenty percent of screen time is set aside for custom messaging by local retailers. The final twenty percent of screen time consists of managed “eye-candy” that ensures an engaging media channel targeted to reach buyers who have come to this retailer with the intent to spend on entertainment. Our consumer demographic is highly educated, relatively affluent, has disposable income, is 60/40 male/female, and is highly interested in music, movies, consumer electronics, fashion, food, beverages, and live performances.

Campaign options include running ads every five minutes with mirrored mobile engagement; as well as using our indie artist-focused ‘Rise Above’ program, in which ads display every hour in all locations for as little as $10/location/mo. Campaigns can be nationwide or regionalized, and custom designed to lead touring acts as they cross the country.

About Xprnc Media

Xprnc Media (pronounced “experience media”) empowers advertisers to reach consumers directly through digital signage and mobile engagement placed with the top media retailers in the U.S. Independent retailers are collaborating with us to provide informative, interactive and engaging digital media experiences to their consumers, while generating new revenues from advertisers who wish to engage media consumers at retail.


Press Contact
connect@xprncmedia.com
720-549-0005

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